Stories & Insights

The Avurer Journal

Performance research, design philosophy, and the stories behind our craft.

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Workout Hoodies for Women: Cozy Layers That Perform
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Workout Hoodies for Women: Cozy Layers That Perform

A great workout hoodie is the unsung hero of your activewear wardrobe. It is the piece you throw on for warm-ups, strip off mid-session, and pull back on for co...

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Tank Tops with Built-In Bras: Do They Actually Work?

Tank Tops with Built-In Bras: Do They Actually Work?

The promise sounds almost too good to be true: one piece that replaces both your sports bra and your tank top, cutting your getting-dressed time in half while e...

How to Wash Activewear So It Lasts (Stop Ruining Your Leggings)

How to Wash Activewear So It Lasts (Stop Ruining Your Leggings)

You spent good money on your activewear. Your leggings fit perfectly, your sports bras still bounce back after every workout, and your joggers have that soft, b...

Best Long-Sleeve Workout Tops for Women Who Hate Being Cold

Best Long-Sleeve Workout Tops for Women Who Hate Being Cold

Some of us run cold. The air conditioning in the gym feels like a walk-in freezer, outdoor morning workouts leave us shivering through warm-ups, and bare arms d...

Gymshark vs Affordable Alternatives: Where to Spend and Where to Save

Gymshark vs Affordable Alternatives: Where to Spend and Where to Save

Gymshark has become the default name in gym fashion. The seamless leggings, the contoured sports bras, the influencer-backed aesthetic -- it all adds up to a br...

What Size Leggings Should I Buy? A Fit Guide for Every Body

What Size Leggings Should I Buy? A Fit Guide for Every Body

Getting the wrong size leggings is one of the most frustrating online shopping experiences. Too tight and the fabric becomes sheer, the waistband digs in, and y...

The Best Activewear for Pear-Shaped Bodies

The Best Activewear for Pear-Shaped Bodies

If your hips are wider than your shoulders, your waist is defined, and you tend to carry weight through your thighs and glutes -- congratulations, you have a pe...

Matching Workout Sets Under $70: Complete Gym Looks That Actually Perform

Matching Workout Sets Under $70: Complete Gym Looks That Actually Perform

There is something deeply satisfying about walking into the gym in a matching workout set. Your leggings coordinate with your sports bra, everything fits cohesi...

Why Your Leggings Keep Falling Down (And How to Fix It)

Why Your Leggings Keep Falling Down (And How to Fix It)

Few things are more annoying during a workout than constantly pulling up your leggings. You are mid-squat, mid-run, or mid-downward-dog, and the waistband start...

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